#icalled is a deployable installation to scene new performances of political speech. By appropriating the newly gilded aesthetics of American governance, it empowers citizens (and those to whom citizenship or the privilege of the vote is denied) to voice resistance in three simulatenous fora: directly to members of government, on social media, and on the street. #icalled operates as an architecture of protest which occasions, amplifies, and re-circulates the will of the people against the whims of a CEO.
To that end, #icalled asks:
How can the public reclaim privately-held architectures of democracy? How do we resituate the white-house-cum-penthouse within the public domain and interest? And how might the power of aesthetics--in addition to the power of space + occupation--be appropriated to exert discourses overlooked by legislators and the executive?
We invite you, the constituent, the interlocutor, the ignored, one of 65,844,954, to disrupt this presidency by way of its ornate staging: occupy this scening of power to call out your representative.
A hashtagged video message to a member of government is the product and record of this occupation, another in an emerging genre of political selfies. #icalled exploits the minimal political cachet of the #ivoted selfie to examine how less glamorous and non-ritual activities of political participation inhabit the aesthetic lexicon of performative social media. What better use might the selfie be appointed to, if not the total and shareable resistance to an equally performed presidency?
 The final popular vote count for Hillary Clinton, as reported by CNN. 48.2% to his 46.1%